Are you ready to become an expert in physical therapy marketing?
Let Us Show You How to Market Your Practice to Attract New Patients, Diversify Your Referrals, Increase Billings and Own the Digital Space in Your Market.
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Build a stable flow of appointments for new and existing patients
If you’re in charge of your own PT practice, you may find marketing the most challenging aspect of your business. We hear the same thing from new and long-standing practices alike.
At its core, marketing is building connections. You are already an expert in physical therapy and rehabilitation, and understand the needs of your patients. To communicate to the market successfully, you must:
Evaluate your current marketing performance
Set effective marketing goals
Allocate resources toward your goals
Define your target audience
Choose appropriate messaging
Select the methods of marketing best suited for you
Talk about your services in terms of diagnostics so the patient can identify their need to act much sooner
Pull your plan together into a marketing calendar for execution.
How to evaluate your current physical therapy marketing performance?
Calculate new patient volumes by referrer.
Every physical therapy marketing plan should integrate traditional (offline) programs with new media (online) strategies.
Medical Referrals
Review by doctor, practice or medical facility to better understand success rates
Patient Referrals
Word of mouth is one of the strongest drivers for long lasting clinical relationships
Digital Marketing
Everything from online ads, social media, and your website.
Free physical therapy marketing guides for your practice
Are you struggling to make your physical therapy clinic more profitable? If so, it might be time to reevaluate your current physical therapy practice marketing strategies. FYZICAL has been helping our practice owners to improve their marketing outreach and strategy for years. Here, we’ll give you a few pro tips on the key marketing strategies.
Explore all of our free phsyical therapy marketing resources
We've compiled marketing guides, tip sheets and templates for physical therapy private practice owners to help market their practice. Learn tips and strategies to increase your referrals, drive new business and increase collections.
Top marketing channels for physical therapy private practitioners
Which type of patient should you attract in your community? What do you do to attract that patient? How do you increase referrals? We help you develop a strategy that fits your practice and your perspective patients.
Direct Mail Marketing
Mailed and printed advertisements. Direct mail can have one of the biggest impacts in marketing strategies as its a physical representation of your brand.
E-Mail Drip Campaigns
Another personal touchpoint that can have a big impact, as you do have to have the individual's personal email address to start your outreach.
Social Media Marketing
Great capabilities for giving personality to your practice and drives brand awareness. Can be a secondary form of "word of mouth"
Search & Display Advertising
Advertising on common digital sources such as Google, YouTube and Bing can cast a wide net around the audience and geographic area you target.
Top marketing channels for physical therapy private practitioners
Which type of patient should you attract in your community? What do you do to attract that patient? How do you increase referrals? We help you develop a strategy that fits your practice and your perspective of patients.
Start generating more referrals and grow your private practice
There are three key areas on which to focus your time and attention when trying to generate and engage more referrals:
- Inside of your clinic
- Outside of your clinic
- Within the community surrounding your clinic.
In this guide, you will learn 14 ways you can start generating more referrals in these areas so you can grow your private practice.
